Answering the Unasked Question: Response Substitution in Consumer Surveys
نویسنده
چکیده
Vol. XLVIII (February 2011), 185 –195 *David Gal is Assistant Professor of Marketing (e-mail: d-gal@kellogg. northwestern.edu), and Derek D. Rucker is Associate Professor of Marketing (e-mail: [email protected]), Kellogg School of Management, Northwestern University. Support to the second author from the Richard M. Clewett Professorship, Kellogg School of Management, Northwestern University, is gratefully acknowledged. The authors are also grateful to Eric Anderson and Jon Krosnick for their comments. Stephen Nowlis served as associate editor for this article. DAVID GAL and DEREK D. RUCKER*
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تاریخ انتشار 2011